What is one of the first tasks you undertake when you arrive at the office? Chances are you read your email. Email use is rising fast. As a student, I currently open my email to check and send an assignment or task given from my lecturer. Also, many mails send to my email from the owner of website that I register. Almost everyday, I will check my email whether at Google, Yahoo or Hotmail.
According to Forrester Research, over 35 percent of Internet user time is spent with email. What is most interesting is that we even check our work email while on vacation and during the weekend. It has become a part of our every day lives.
With people spending so much time on email, there is an enormous opportunity to market to them and build solid customer relationships. According to the 2001 eMail Marketing Report by eMarketer, total email spending in the US exceeded $1 billion for the year 2000. It is predicted that this number will increase to approximately $4.6 billion by the end of 2003. Email has emerged to become one of the most profitable and economical ways to manage customer relationships, presenting marketers with many opportunities and benefits.
Why Email? What are the Opportunities using Email?
Low Cost - Email advertising is the most cost-effective way to reach customers.
Targeted and Qualified Audience - When you create your own email list it means you follow a process whereby you contact your intended audience and gain permission to use their email address for future communications from your company.
Fast, Efficient and Effective - Developing an email campaign is not as resource hungry as other marketing activities. You simply develop the message, identify your audience and send the message.
Personalized Communication - Email marketing is a proactive medium to maintain contact with customers and build relationships with them. You can identify where your customers are in the buying process and engage them with regular communication that is tailored to their needs with personalized messages and timely information. You can deliver information that provides the most satisfaction to them and is most profitable to you.
Easy to Track and Evaluate - Email marketing campaigns can be executed within days and results tracked immediately. Using various software packages, you can determine how many customers received the email, how many opened it and how many bought a product because of your message.
The low cost, efficiency, and personalized nature of email marketing provides substantial opportunity to reach all your marketing objectives, whether it be to increase sales, improve brand awareness, or drive site traffic.
Increase Sales - If you want to increase sales, a strong offer is central to the success of your email campaign. It’s also effective to include e-commerce functionality within the email to shorten the sales process.
Improve Brand Awareness - Email provides an easy medium through which to gain the attention of a large audience, particularly if your message is entertaining, compelling, or unique.
Drive Site Traffic - If you want to increase your site traffic, email marketing provides an easy and effective avenue through which to entice people to your site. Attract attention to your site with a sample of the benefits your business provides. Provide content that will attract the audience’s attention and encourage customers to check your site for more information. Entice them with free offers, humor, or entertaining tools.
According to Forrester Research, over 35 percent of Internet user time is spent with email. What is most interesting is that we even check our work email while on vacation and during the weekend. It has become a part of our every day lives.
With people spending so much time on email, there is an enormous opportunity to market to them and build solid customer relationships. According to the 2001 eMail Marketing Report by eMarketer, total email spending in the US exceeded $1 billion for the year 2000. It is predicted that this number will increase to approximately $4.6 billion by the end of 2003. Email has emerged to become one of the most profitable and economical ways to manage customer relationships, presenting marketers with many opportunities and benefits.
Why Email? What are the Opportunities using Email?
Low Cost - Email advertising is the most cost-effective way to reach customers.
Targeted and Qualified Audience - When you create your own email list it means you follow a process whereby you contact your intended audience and gain permission to use their email address for future communications from your company.
Fast, Efficient and Effective - Developing an email campaign is not as resource hungry as other marketing activities. You simply develop the message, identify your audience and send the message.
Personalized Communication - Email marketing is a proactive medium to maintain contact with customers and build relationships with them. You can identify where your customers are in the buying process and engage them with regular communication that is tailored to their needs with personalized messages and timely information. You can deliver information that provides the most satisfaction to them and is most profitable to you.
Easy to Track and Evaluate - Email marketing campaigns can be executed within days and results tracked immediately. Using various software packages, you can determine how many customers received the email, how many opened it and how many bought a product because of your message.
The low cost, efficiency, and personalized nature of email marketing provides substantial opportunity to reach all your marketing objectives, whether it be to increase sales, improve brand awareness, or drive site traffic.
Increase Sales - If you want to increase sales, a strong offer is central to the success of your email campaign. It’s also effective to include e-commerce functionality within the email to shorten the sales process.
Improve Brand Awareness - Email provides an easy medium through which to gain the attention of a large audience, particularly if your message is entertaining, compelling, or unique.
Drive Site Traffic - If you want to increase your site traffic, email marketing provides an easy and effective avenue through which to entice people to your site. Attract attention to your site with a sample of the benefits your business provides. Provide content that will attract the audience’s attention and encourage customers to check your site for more information. Entice them with free offers, humor, or entertaining tools.
No comments:
Post a Comment